01
Ghost orders & fake outlet visits
Salesmen booking orders from the office without visiting outlets. Visit counts that mean nothing on the ground.
✓ GPS geo-fencing — orders only placed at the outlet
Serving beverage distributors across India
Waldo ERP — distribution software built for beverage & FMCG distributors
Cloud-based SaaS, no server needed. Purpose-built for beverage distributors — Coke, Campa, Pepsi and similar. Beat planning, GPS-verified orders, real-time stock, easy invoicing and full salesman tracking. Works on mobile, tablet and desktop.
100% cloud SaaS
No server required
From ₹2,999/user/year
Chrome, phone & desktop
GPS-verified orders & full salesman route tracking
Fast, easy order-to-invoice conversion for admins
Works on mobile, tablet & desktop
Cloud SaaS platform
No server. No IT team.
Just log in and run.
Waldo is fully hosted on secure cloud infrastructure. Your data is always available, always backed up, and always protected — without you spending a rupee on servers, hardware or an IT team.
Your salesman opens it on his phone at the outlet. Your admin tracks everything from the office. Your management sees the numbers live. All on the same subscription.
Zero infrastructure cost
No server purchase, no hosting bills, no database maintenance. Your monthly subscription covers everything.
Secure, always backed up
Your data is encrypted, continuously backed up, and recoverable. No risk of hard drive failure or local data loss.
Works on any device, anywhere
Browser-based on desktops and laptops. Mobile-optimised for salesmen in the field. No app installation required for the back office.
Always up to date
New features and improvements are released automatically. You are always on the latest version — no manual updates needed.
Who uses Waldo
Built for beverage distributors in South India — Coke, Campa, Pepsi and more
Our platform is purpose-built for cold drink and beverage distribution operations. We also work with distributors who handle FMCG goods alongside beverages — and the platform handles both seamlessly.
Problems we solve
The daily headaches of distribution — solved in Waldo
Every distributor in Tamil Nadu knows these problems. Waldo was built to end them.
02
No visibility on salesman movement
You don't know where your salesman is, which outlets he visited, or what route he actually took today.
✓ Complete day-wise salesman route tracking
03
Beat & route indiscipline
Salesmen skipping outlets, visiting on wrong days, or ignoring assigned routes entirely.
✓ Beat codes + customer-route mapping enforces discipline
04
Invoice & delivery delays
Manual invoice creation taking hours. Delivery coordination done over WhatsApp. Mistakes at every step.
✓ Fast admin-side order-to-invoice with bulk delivery support
05
Manual inventory errors
Days-old stock sheets. Salesmen promising stock that doesn't exist. Disputes and short-deliveries daily.
✓ Real-time stock across every transaction
06
Server, IT cost & data loss risk
Paying for servers, constant backup worries, and calling IT support every time something breaks.
✓ 100% cloud SaaS — zero server cost, zero data loss risk
Core platform
Everything a beverage distributor needs — in one platform
Every subscription includes the full core platform. No feature gating, no surprise paywalls. Works on mobile, tablet and desktop.
GPS geo-fenced order booking
Orders can only be placed when the salesman is physically within the outlet's geo-fence — default 10 metres, fully configurable.
3-level approval workflow
Sales orders pass through up to three approval levels before delivery, configurable per salesman or route.
QR-enabled invoices & delivery notes
Every invoice and delivery note carries a QR code with the outlet's precise GPS location. Delivery staff scan the QR and navigate directly to the outlet — no guesswork, no wasted time finding the address. HSN-based tax rates applied automatically per item.
Admin-controlled order to invoice & delivery
Admins approve orders, convert to invoices, and confirm deliveries — individually or in bulk. Consolidated and route-wise delivery sheets available for organised dispatch.
Sales orders — Chennai North
| Outlet | Items | Amount | Status |
|---|---|---|---|
| T.Nagar WS | Cold drinks ×120 | ₹8,640 | Delivered |
| Adyar Retail | Water 1L ×200 | ₹3,200 | Approved |
| Vadapalani | Juice packs ×80 | ₹5,600 | Pending |
| Ambattur WS | Soda crates ×40 | ₹2,800 | Delivered |
Beat code assignment per outlet
Each outlet is assigned a beat code (Mon, Tue…). Orders accepted only on the outlet's designated day — enforces route discipline automatically.
Route master & salesman mapping
Map salesmen to specific routes. Only assigned routes appear in the salesman's dropdown during order creation.
Route-wise dashboards
Admin dashboard shows route-wise quantity, outlets visited and revenue breakdown — filterable by route, salesman, date and item.
No Order functionality
Salesmen can mark "No Order" at an outlet from within the geo-fence, keeping visit records accurate when no transaction occurs.
Beat schedule — Route 4
| Day | Area | Salesman | Outlets |
|---|---|---|---|
| Monday | T.Nagar, Adyar | Rajesh K. | 12 |
| Tuesday | Anna Nagar | Suresh M. | 9 |
| Wednesday | Vadapalani | Rajesh K. | 11 |
| Thursday | Ambattur | Suresh M. | 14 |
Real-time stock tracking
Every sales order, GRN, purchase return and stock adjustment updates inventory instantly. No day-old sheets.
Admin stock adjustment
Correct physical discrepancies directly. Current available stock is shown before any adjustment is made.
Loose quantity configuration
Configure items with loose quantity — individual bottles vs. crates. All transactions respect loose unit conversions automatically.
TED & discount engine
Taxes, expenses and discounts auto-applied from Item Master. Outlet, item, UOM and location-based rules with smart fallback defaults.
Live stock position
| Item | In Stock | Committed | Available |
|---|---|---|---|
| Coca-Cola 2L | 480 | 144 | 336 |
| Sprite 1L | 720 | 288 | 432 |
| Bisleri 500ml | 1200 | 800 | 400 |
| Bovonto 300ml | 960 | 192 | 768 |
Purchase order flow
PO-to-GRN follow for partial and full receipts, or direct PO closure when GRN tracking is not required.
Goods receipt notes (GRN)
GRNs record actual goods receipt against open POs, updating stock in real time with each confirmation.
Three modes of purchase returns
Direct returns, PO-referenced returns, and GRN-referenced returns — flexibility for every operational scenario.
Bulk data import
Import GRN, Purchase Returns and Sales Order data in bulk using predefined templates, reducing manual entry significantly.
Purchase orders — July 2026
| PO No. | Supplier | Value | Status |
|---|---|---|---|
| PO-1042 | HCCB Chennai | ₹42,000 | Fully received |
| PO-1043 | Bisleri Depot | ₹18,500 | Partial GRN |
| PO-1044 | Kalimark TN | ₹9,200 | Approved |
Admin & salesman dashboards
Admin sees route-wise KPIs with multi-dimensional filters. Salesmen see their own outlets visited, quantities and last 10 transactions.
Bulk sales order export
Export all SO data to Excel — by date range, route, salesman or item. Download individually or in bulk.
Invoice & delivery sheet downloads
Bulk invoice download for any period. Consolidated delivery sheets summarising all active deliveries across routes.
Sales report
Standard sales performance report by route, salesman, item and date range — available in all subscriptions.
Route summary — this week
| Route | Outlets | Orders | Revenue |
|---|---|---|---|
| Chennai North | 48 | 312 | ₹2.4L |
| Chennai South | 41 | 287 | ₹1.9L |
| Chennai West | 36 | 224 | ₹1.6L |
| Tambaram | 29 | 198 | ₹1.1L |
Back-office operations
Procurement. Inventory. Collections.
All connected in one system.
The field team books orders. The back office manages procurement, tracks stock levels, and reconciles collections. Waldo connects both sides without manual handoffs.
Procurement & GRN
Purchase orders raised with full item detail — linked to suppliers and mapped to stock
GRN records actual goods received — partial receipts tracked, PO stays open for balance
Three purchase return modes — direct, PO-referenced, GRN-referenced. Every return documented.
Real-time inventory
Stock updates instantly on every sales order, GRN, purchase return and adjustment — no manual entry
Loose quantity configuration — sell in bottles or crates, system converts units automatically
Admin stock adjustment with current stock displayed — correct physical discrepancies in real time
Collections
Collections recorded directly against each sales order — cash, partial payment, or advance all tracked
Manual credit and debit entries for adjustments — every posting linked to the customer record
Downloadable collection receipt for every transaction — clean records for customer and distributor
Available as custom add-on
Route-wise collection reconciliation — mapped to each customer and allocated against their SOs
Complete field force control
Know exactly where every salesman is — and what they did
Waldo gives you three layers of control that most distribution software never provides — beat definition, customer-route mapping, and day-wise GPS route tracking. Together, they make salesman accountability non-negotiable.
1️⃣
Beat definition
Each outlet gets a beat day. Salesman can only order on the right day — no exceptions, no workarounds.
2️⃣
Customer → Route → Salesman mapping
Every customer is mapped to a route. Every route is assigned to a salesman. A three-layer structure that locks territory ownership and prevents crossover.
3️⃣
Day-wise GPS route tracking
Every salesman's complete movement through the day is tracked — outlet by outlet, GPS-verified. Review any day's route at any time.
Custom add-ons & integrations
Powerful extensions,
built around your business
Every distribution business runs differently. These modules go beyond the core platform and are built around your specific setup — your existing documents, data formats, and workflows. Each add-on is discussed, scoped and priced separately.
Reach out to us first. We will understand your setup before giving you a clear picture of what is involved and what it will cost.
Why are these add-ons and not standard?
Each distributor's PDF formats, bottle types, collection workflows and report needs are unique. A standard feature would not fit — so these are built specifically for your operation.
How do I get started?
Call or message us. Share your existing documents or workflows. We assess what is needed and give you a clear scope and cost — no commitment required to just have a discussion.
Priced separately based on scope
Add-on pricing depends on what needs to be built for your specific setup. We scope it after understanding your requirements — not before.
Route-wise collection management
Collections recorded against each sales order, mapped to customers and reconciled route-wise at day end. Since collection workflows vary — cash, partial payments, advance adjustments — this module is tailored to your specific process. Basic collection recording is available in the core platform; the route-wise reconciliation layer is the add-on, built after understanding your current process.
Custom add-on · Discuss to scopeReturnable glass bottle (RGB) tracking
Tracks every bottle movement — out on sales orders, in on purchase orders — with full traceability reporting. Since bottle types, deposit rules and depot structures vary by distributor, this module is configured specifically to your operation. It is built as an add-on because it requires mapping to your existing item setup and business rules before development begins.
Custom add-on · Discuss to scopePDF-based data import — PO, GRN, RGB & SO
If your suppliers or principals send purchase orders, GRN sheets or RGB data as PDFs, this module extracts and maps that data directly into Waldo ERP — eliminating manual re-entry. Since every distributor's PDF format is different, this is built specifically around your existing documents and Item Master. Scope and effort are assessed after reviewing your actual files.
Custom add-on · Discuss to scopeAdvanced & custom reports
Reports beyond the standard dashboards — unassigned customer allocation, extended sales analytics, or any report specific to your business format. Since report requirements differ by operation, these are built after understanding your exact data needs and output format. Reach out to discuss what you need.
Custom add-on · Discuss to scopeTally integration
Invoice integration with Tally — further scope and approach based on discussion.
Integration · Discuss to scopeSimple, transparent pricing
Pay only for what you use
No minimum users. No setup fee. Annual subscription.
Limited period offer
₹2,999
per user / year
≈ ₹250/month · annual plan
Standard ₹4,999/user/year
Save ₹2,000/user · Valid till June 2026
- Full core platform — 19+ modules
- GPS geo-fenced order booking
- Beat planning & route management
- Real-time inventory tracking
- Invoicing with HSN-based tax rates + QR code
- 3-level approval workflow
- Dashboards & bulk Excel exports
- Priority onboarding + training
- + Custom add-ons at extra cost
Annual plan
₹4,999
per user / year
≈ ₹417/month · annual plan
- Full core platform — 19+ modules
- GPS geo-fenced order booking
- Beat planning & route management
- Real-time inventory tracking
- Invoicing with HSN-based tax rates + QR code
- 3-level approval workflow
- Dashboards & bulk Excel exports
- Standard onboarding support
- + Custom add-ons at extra cost
2-year plan
₹3,999
per user / year
≈ ₹333/month · 2-year plan
Save ₹1,000/user/year vs annual
- Full core platform — 19+ modules
- GPS geo-fenced order booking
- Beat planning & route management
- Real-time inventory tracking
- Invoicing with HSN-based tax rates + QR code
- 3-level approval workflow
- Dashboards & bulk Excel exports
- Priority onboarding + dedicated support
- + Custom add-ons at extra cost
No minimum users · No setup fee · Custom module pricing discussed separately
How it works
Your distribution day — with Waldo ERP
From first outlet visit to end-of-day settlement
1
Route loads
Beat route and today's outlets appear at login automatically.
2
GPS locks in
Location verified within 10m before any order can be placed.
3
Order converted to invoice
Admin converts orders to invoices. HSN-based tax rates applied automatically per item.
4
Approved & delivered
3-level workflow. Bulk delivery and route-wise delivery sheet download.
5
Reports & close
Route performance reviewed, data exported, day closed.
What our clients say
Trusted by beverage distributors
across Tamil Nadu
Real feedback from distributors who run their operations on Waldo ERP every day.
"
"The beat planning and route tracking features have completely changed how we manage our salesmen. We now have full visibility into every outlet visit — and our delivery disputes have dropped significantly since we started using QR code invoices."
SV
Sri Vinayaga Agencies
Beverage distributor · Tamil Nadu
"
"Real-time stock tracking and the approval workflow have saved us from countless short-delivery situations. The system is straightforward enough that our field team adopted it without any resistance."
HE
Horizon Enterprises
Beverage distributor · Tamil Nadu
"
"Managing multiple routes and salesmen used to be a daily headache. With Waldo ERP, the customer-to-route mapping and beat codes keep everything organised automatically. Our admin team spends far less time on follow-ups."
LM
Landmark Enterprises
Beverage distributor · Tamil Nadu
"
"The cloud setup meant we were live within days — no server installation, no IT hassle. The geo-fencing ensures our salesmen are actually at the outlet before placing an order. That alone has improved our data quality dramatically."
TD
Thumapadi Distributors
Beverage distributor · Tamil Nadu
Trusted by distributors of
COCA-COLA
·
CAMPA
·
PEPSI
·
BISLERI
·
BOVONTO
·
KALIMARK
Case studies
Real problems.
Real solutions.
These are the exact challenges beverage distributors across India faced — and how Waldo ERP solved them.
Ghost orders & fake visits
Salesmen were booking orders from the office — without ever visiting the outlet
A beverage distributor running multiple Chennai routes had no way to verify if salesmen were actually at outlets. Visit counts looked healthy on paper, but deliveries were failing and margins were eroding from phantom orders.
How Waldo ERP solved it
GPS geo-fencing was enabled across all routes. Orders can now only be placed when the salesman is physically within 10 metres of the outlet. Ghost orders dropped to zero from day one.
100%
Orders GPS-verified
Zero
Ghost orders post-launch
Full
Day-wise route visibility
Beat & route indiscipline
Salesmen visiting outlets on wrong days — routes were in chaos
Without enforced beat codes, salesmen visited outlets whenever convenient. This disrupted delivery scheduling, caused collection confusion, and frustrated retailers with inconsistent service.
How Waldo ERP solved it
Customers mapped to routes, routes assigned to salesmen, beat codes set per outlet. The system now blocks any order outside its designated beat day — automatically.
Day 1
Beat discipline enforced
Zero
Out-of-beat orders
Delivery location confusion
Delivery boys couldn't find outlets — 30 minutes lost per route, every day
New delivery staff had no reliable way to locate outlets. They were calling salesmen for directions, delivering to wrong addresses, and arriving late — a daily recurring cost.
How Waldo ERP solved it
Every invoice and delivery note now carries a QR code with the outlet's precise GPS coordinates. Delivery staff scan and navigate directly. No calls, no guesswork, no delays.
30 min
Saved per route/day
Zero
Wrong deliveries
Resources & guides
Built for distributors,
written by distributors
Beat Planning
What is beat planning in FMCG distribution — and why it matters for distributors
Beat planning is the backbone of field sales in India. Here's how it works, why it breaks down, and how software enforces it automatically.
Read article
Invoicing
How QR codes on delivery notes are solving the last-mile delivery problem for beverage distributors
Delivery boys not finding outlets costs distributors 20-30 minutes per route, every day. QR-based navigation is the fix.
Read article
Distribution Ops
Ghost orders are costing your distribution business more than you think
Phantom outlet visits inflate your data and damage margins. GPS geo-fencing is the only reliable solution.
Read articleWhere we started & where we serve
Born in Chennai.
Built for India.
Waldo ERP was born out of a real beverage distribution operation in Chennai — built to solve problems that Coke and Campa distributors face every single day. We serve distributors across India.
Our origin story
Every feature in Waldo ERP was shaped by real challenges faced by a major Campa and Coke distributor in Chennai. This is not software built in a lab — it was built in the godown, on the route, and at the outlet.
Serving distributors across India
Cloud-based — works anywhere there is internet. Primary focus: Tamil Nadu & South India.
Built for Indian distribution
Started in Chennai beverage distribution
Built from real experience running Coke and Campa distribution in Chennai. Every feature solves a real problem.
HSN-based tax rate capture
Configure different GST rates per item based on HSN code. Tax values auto-applied at invoicing.
Works on any phone or browser
Responsive web app — open in Chrome on any phone, tablet or desktop. No installation needed.
Dedicated support team
We are with you from day one — onboarding, training, and ongoing support whenever you need it.
Cloud hosted — zero local infrastructure
Works from office, godown, or field. No server, no hardware, no IT setup at your end.
Frequently asked questions
Everything you want to know
Questions from beverage and FMCG distributors across India. Can't find your answer? Ask us directly.
Platform & technology
Is Waldo ERP a mobile app or a web application?
Waldo ERP is a fully responsive web application. Your salesman opens it in Chrome on his phone and gets a perfect mobile experience. Your admin uses it on a laptop. Your manager on a tablet. No app to install, no updates to manage.
Is Waldo ERP a cloud SaaS? Do I need to buy a server?
No server required. Waldo ERP is 100% cloud-hosted. You pay a simple per-user annual subscription and access everything from a browser. No IT infrastructure, no hardware, no maintenance cost on your end.
Does Waldo ERP integrate with Tally?
Yes — Tally integration is available as a custom add-on covering invoice data. Invoice records from Waldo ERP can be pushed into your Tally books, eliminating manual re-entry. The scope covers invoice data only and is configured specifically to your Tally version and ledger setup. Reach out to discuss what is involved for your setup.
Field force & salesman control
How does GPS geo-fencing prevent fake orders?
Before a salesman can raise a sales order, Waldo ERP captures their live GPS location and compares it against the outlet's registered coordinates. The order is only permitted within a configurable radius — default 10 metres. A salesman sitting at the office cannot book an order for an outlet 5 km away. Even "No Order" markings are GPS-verified at the outlet location.
What is beat planning and how does Waldo ERP enforce it?
Beat planning assigns salesmen to routes and outlet visit days. Each outlet is assigned a beat code (Monday, Tuesday etc.). The system automatically blocks orders from an outlet on any day other than their assigned beat day. Customers are mapped to routes, and routes assigned to salesmen, creating a three-layer accountability structure.
Can I track where my salesman is throughout the day?
Yes. Waldo ERP provides complete day-wise salesman route tracking — which outlets were visited, in what order, at what time, whether an order was placed or No Order was marked. Full visibility into your field team's daily movement.
Orders, invoicing & delivery
How does the QR code on invoices help with delivery?
Every Waldo ERP invoice and delivery note carries a QR code with the outlet's precise GPS coordinates. Your delivery person scans the QR code and their phone navigation opens directly to the outlet's location. Eliminates the problem of delivery staff not knowing where an outlet is — especially on new routes.
How does the order to invoice process work for admins?
Once a sales order is approved through the workflow, the admin can convert it to an invoice and mark it as delivered — individually or in bulk. A consolidated delivery sheet can be downloaded for all active orders across routes, giving your delivery team a clear, organised dispatch list for each day.
How does Waldo ERP handle procurement and purchase returns?
Waldo ERP supports a full purchase order to GRN flow. When goods arrive partially, the GRN records the actual quantity received and the PO remains open for the balance. Three return modes are supported — direct return, PO-referenced, and GRN-referenced. Every return is documented and reflected in stock immediately.
How does collections work in Waldo ERP?
Collections can be recorded directly against each sales order, with manual credit and debit entries also available for adjustments. Every collection generates a downloadable receipt. Route-wise collection management — reconciled against outstanding sales orders — is available as a custom add-on configured to your specific workflow.
Pricing & getting started
What is the pricing? Is there a minimum number of users?
Annual plan: ₹4,999/user/year (≈ ₹417/month). 2-year plan: ₹3,999/user/year (≈ ₹333/month). Current offer: ₹2,999/user/year valid till June 2026. No minimum users — pay only for the number of users you need.
Is Waldo ERP suitable for Coke, Campa, Pepsi and Bisleri distributors?
Yes — Waldo ERP was built from real experience running a Coke and Campa distribution operation in Chennai. Every feature — beat planning, geo-fenced ordering, QR-enabled invoices, RGB tracking, route-wise delivery sheets — was designed around how beverage distribution actually works in India.
How long does it take to get started?
Most distributors are live within a few days of signup. Our dedicated team handles the initial setup — Item Master, customer and outlet data, route and beat configuration, and user setup. We provide training for your admin team and field salesmen before go-live. No hardware installation or server setup required.
Get started today
See Waldo ERP running on your distribution workflow
Book a free demo and we'll walk you through the platform using your own route structure, product list and outlet types — not a generic slideshow.
No server or IT infrastructure needed
No minimum user requirement
Hands-on onboarding & dedicated support team
Custom add-on modules built to your spec
Offer: ₹2,999/user/year — valid till June 2026
Book your free demo
We'll call within 1 business day. No spam, no pressure.